SEO MARKETING

Knowledge is power and so we will always analyse the competition at the start of any campaign. Competitor websites is a great way to see where the bar is set and the difficulty of getting onto that sacred 1st page. Part of our competitor research will evaluate directly who you are competing with 

whether that be here in Sunderland or anywhere else in the UK. This allows us to obtain an understanding of what is required.

If you're not satisfied then we've not done our job correctly. The SEO campaign we conduct must be a success by your own definition which is why prior to starting the campaign we'll discuss within your budget what we can deliver. In addition, we'll deliver you regular updates and reports on the continuous improvement you'll receive throughout your SEO campaign. This initial SEO report will outline your starting position, goals and what changes you'll see during the campaign. 

Using key tools like google search console and google analytics, we get to see what's really driving your competitors and where you're currently weak. As you might know already, sales/ROI is what we put at the forefront for our clients. Using data tools, we're able to monitor how the end user is using your website and pinpoint exactly what's driving inquiries and where we can improve your website. Using these methods for our UK SEO campaigns, we're able to drive real results within 3 months and prove it!

Schema markup is what search engines use as their language. It was created by Google, Yahoo, Bing and Yandex coming together in 2011. In simple terms, it allows a search engine to understand what your websites and content is about so that they can forward the end user to the right place. R

Yet, it's still just one of the 200+ factors that search engines users to determine the most accurate result for their ranking system.

Search engines directing to pages that have moved or been deleted result in crawl errors, you've probably seen the 301 and 401 errors before. That's what a crawl error is! As a result search engines penalize your website as it gives an indication that your site is no longer up-to-date or not maintained as it should be. 

We run software to scan your site, pinpointing these errors and then fix them. It's important to your overall SEO.

We're always thinking about increasing rankings and converting more of your audience into those highly valued sales. That's what we're judged on, and expect to be judged on. As part of our overall strategy we'll create you tailored landing pages, index them with search engines and help drive your sales and inquiries.

Why landing pages for SEO? Search engines rank based on 2-3 search terms per page. More pages geared towards your audience, the higher search engines will rank you for those search terms. But what goods a page just for ranking? Where we differ is we make sure those pages will push your audience towards contacting you or making an order.