Our starting point is always your business objectives, setting a dot on the horizon with a view on how to get there. This is the foundation of your roadmap. It includes acquisition, customer engagement, a media strategy and how to work across all channels. To reach people, it’s important to first know who they are and where they are. That’s why we start with a comprehensive analysis of your target audience and current customer base. Collecting data on their online behaviour gives us information to sketch the customer journey.

It is important to continuously monitor and track all the clicks and conversions. The results can then be compared with your KPIs. We share weekly, monthly or quarterly, reports which are accompanied with explanations of the impact, performance and forecasted next steps. After all, only an integrated approach between all marketing channels derives the best results.